The blog

Explainers, benchmarks and teardowns.

Everything here is free to read and free to cite. Prompt sets and methods are published with each test so you can reproduce it.

Core / Pillar What Is AI Visibility? (2026 Guide) I define AI visibility the way I measure it: citation, inclusion, and influence inside generative answers in 2026. September 2026 · 31 min read Core / Pillar What Is Answer Engine Optimization (AEO)? (2026 Guide) A 2026 practitioner guide to what is answer engine optimization, how engines pick answers, and how AEO meaning differs from SEO. September 2026 · 30 min read AI Visibility Tools 12 Best AI Visibility Monitoring Tools in 2026 (Reviewed) Field notes on 12 platforms, ranked by how they alert, how often they refresh, and how far back they keep AI answer logs. September 2026 · 28 min read Core / Pillar What Is Generative Engine Optimization (GEO)? (2026 Guide) A practitioner definition of generative engine optimization: Princeton paper context, GEO meaning, and the tactics I use so AI systems cite the page. September 2026 · 31 min read Core / Pillar What Is LLM Optimization (LLMO)? (2026 Guide) I define LLM optimization from the field: overlap with GEO and AEO, and the practical scope of work I actually do. September 2026 · 25 min read Core / Pillar What Is AI Search? (2026 Guide) A first-person 2026 map of AI search across ChatGPT, Perplexity, AI Overviews, AI Mode, and Gemini. September 2026 · 29 min read Core / Pillar What Is an AI Visibility Score? (2026 Guide) A first-person 2026 guide to the AI visibility score: methodologies across tools, how measurement works, and what a good score is. September 2026 · 24 min read Core / Pillar What Is AI Share of Voice? (2026 Guide) A practitioner’s 2026 definition of AI share of voice, with the formula, three-level scoring, and benchmarks I use. September 2026 · 23 min read Core / Pillar What Are AI Citations? (2026 Guide) I define AI citations, show how LLMs attach sources, and separate a real citation from a mention. September 2026 · 24 min read Core / Pillar What Are Google AI Overviews? (2026 Guide) Field notes on how Google AI Overviews work in 2026, when they trigger, and what that does to clicks. September 2026 · 27 min read Core / Pillar What Is Google AI Mode? (2026 Guide) A practitioner's 2026 field guide to Google AI Mode: query fan-out, how it differs from AI Overviews, and what I actually measure. September 2026 · 24 min read Core / Pillar What Is ChatGPT Search? (2026 Guide) I explain what ChatGPT Search is, how it retrieves and cites the web, and how I trigger a live search in 2026. September 2026 · 26 min read Core / Pillar What Is Perplexity AI? (2026 Guide) I break down Perplexity as a real-time answer engine and the AEO moves I use so brand pages get retrieved and cited. September 2026 · 24 min read Core / Pillar What Is ChatGPT Shopping? (2026 Guide) A practitioner’s 2026 guide to what ChatGPT Shopping is, how products get recommended, and the merchant requirements I actually check. September 2026 · 24 min read Core / Pillar What Is llms.txt? (2026 Guide) Field notes on what is llms.txt: the spec, 2026 adoption, and whether the file moved AI citations in my tests. September 2026 · 24 min read Core / Pillar What Is an AI Crawler? (2026 Guide) I define what an AI crawler is, name the bots I see, and explain the robots.txt tradeoffs behind citations. September 2026 · 24 min read Core / Pillar AEO vs SEO: What's the Difference? (2026 Guide) I compare AEO vs SEO side by side: the overlap, the workflow that changes, and how I measure citations next to rankings. September 2026 · 26 min read Core / Pillar GEO vs SEO: What's the Difference? (2026 Guide) A field side-by-side of geo vs seo: overlap, citation versus ranking, and the workflow I changed for answer engines. September 2026 · 28 min read Core / Pillar AEO vs GEO: What's the Difference? (2026 Guide) Field notes on aeo vs geo: what each term means in my work, where they overlap, and which label I pick when. September 2026 · 26 min read